Introduction:
Aamir Digital Media partnered with Avis Car Rental (https://www.avis.com) to enhance their online visibility, increase organic search traffic, and improve their search engine rankings. This case study outlines the strategies implemented by Aamir Digital Media to optimize Avis Car Rental’s website and drive substantial SEO results.
Objectives:
- Improve search engine visibility for targeted keywords related to car rentals.
- Increase organic search traffic to the Avis Car Rental website.
- Boost search engine rankings for key landing pages.
- Enhance the overall user experience and website performance.
Methodology:
3.1. Keyword Research and On-page Optimization:
Comprehensive keyword research was conducted to identify relevant search terms with high search volume and low competition. The selected keywords were strategically incorporated into the website’s meta tags, headings, content, and URLs to optimize on-page elements.
3.2. Technical SEO Audit and Website Optimization:
A thorough technical SEO audit was performed to identify any issues hindering the website’s performance. Key optimizations included improving site speed, mobile responsiveness, XML sitemap creation, robots.txt optimization, and fixing broken links and redirects.
3.3. Content Strategy and Creation:
A content strategy was developed to target long-tail keywords and provide valuable information to users. Aamir Digital Media created engaging and informative blog posts, articles, and landing page content related to car rental tips, travel guides, and destination-specific information.
3.4. Link Building:
A strategic link building campaign was implemented to improve the website’s authority and credibility. High-quality backlinks from relevant websites, directories, and online travel platforms were acquired through outreach, guest posting, and content promotion.
Results:
4.1. Increased Organic Search Traffic:
Within six months of implementing the SEO strategies, Avis Car Rental experienced a significant increase in organic search traffic. The optimized website and improved search engine rankings resulted in a 40% increase in organic traffic, leading to more potential customers discovering their services.
4.2. Improved Search Engine Rankings:
Aamir Digital Media’s SEO efforts resulted in improved search engine rankings for targeted keywords. Avis Car Rental’s key landing pages achieved first-page rankings for several competitive keywords related to car rentals and travel.
4.3. Enhanced User Experience:
The technical optimizations and content improvements made the Avis Car Rental website more user-friendly, resulting in increased engagement and longer average session durations. Users were able to navigate the website seamlessly, find relevant information easily, and book car rentals effortlessly.
4.4. Increased Conversion Rate:
The combination of increased organic traffic, improved search engine rankings, and enhanced user experience led to a boost in the conversion rate for Avis Car Rental. More visitors turned into customers, resulting in increased bookings and revenue.
Conclusion:
Through a comprehensive SEO strategy, Aamir Digital Media successfully helped Avis Car Rental improve its online visibility, increase organic search traffic, and achieve higher search engine rankings. The optimized website, engaging content, and technical improvements contributed to an enhanced user experience, leading to increased conversions and business growth for Avis Car Rental.
“Aamir Digital Media’s SEO services have been instrumental in transforming our online presence. They optimized our website, improved search engine rankings, and increased organic traffic. Our business has seen a significant boost in bookings and revenue since partnering with them. Aamir Digital Media’s expertise and dedication have proven invaluable for our car rental company. Highly recommended!”
Joe-Ferraro CEO at car rental company avis
Aamir Digital Media 